Design sprint with Claudia de Almeida
Over the course of 2 weekends, we sprinted through ideation, sketching, iteration, and production of ways to reimagine consumption of social media. Our team decided to tackle Instagram’s endless scroll by creating a Mindful Media menu that encourages users to log off the app after a certain amount of time. After the 4 day sprint we continued to refine our work for a final presentation.
Working in collaboration with Crystal Tam and Aubrie Rice.
the brief
Create a useable prototype of your social media solution, and a demonstrational case study or video.
overview
Spring 2021
Timeline — 2 weeks for creation / 3 weeks of refinement
Deliverable—Case study & animation demonstration
Mindful media animation
A simple demonstration animation about our new solution to social media mindfulness.
Both narrated and animated by Coral Saville.
story boards
Originally storyboarded in 16:9 aspect ratio, we switched to be 9:16 for better mobile viewing.
design process
As a remote team we had 10-15 minutes to take our ideas and create sketches using Figma. We starred our favorite concepts and refined our solution by combining the strongest elements from our ideas.
From our sketches we refined those ideas and designed some hi-fi screens of what those could look like integrated into the current design of Instagram.
Our original onboarding design.
time management comparison
Within the Instagram activity tab the user can access and view their average time spent in the app. Currently, it takes about 6 taps to access the time settings and set your daily time reminder. However, these settings are limited and the reminder can be easily ignored by pressing OK.
Our Mindful Media will only allow the user one 10-minute snooze, and after that the user must exit the application. This is to encourage less mindless scrolling and autonomy over time spent wasted on social media.
user research
After our initial design sprint, we created a survey to find out how people felt about monitoring their screen time.
USER RESEARCH: key takeaways
guilt
People tend to avoid checking their screen time usage
due to feeling of shame or guilt upon seeing it.
time wasted
On average, people spend more than 2 hours a day on social media.
limit time spent
On average, people say they would like to
decrease their time spend on social media.
conclusion
These insights led to us to decrease the size of the timer, by making it a small circle and placing it next to the top icons. The subtle nature of the timer hopefully will decrease levels of guilt and anxiety, but still allow users to monitor their time. We also removed the time monitoring notifications by having one simple end-of-time pop-up notification.